Başlık:
Branding.com : online branding for marketing success
Yazar:
Kania, Deborah, 1963- author
ISBN:
9780658003073
Yazar Ek Girişi:
Fiziksel Tanımlama:
xvii, 285 pages ; 24 cm.
İçerik:
Ch. 1. A New Chapter in Marketing History -- Ch. 2. The E-Marketplace -- Ch. 3. The E-Customer -- Ch. 4. Brand Principles and Paradigm Shifts -- Ch. 5. Building The Online Brand -- Ch. 6. The Web Medium -- Ch. 7. Online Advertising and Promotion -- Ch. 8. The Website: as Brand Experience -- Ch. 9. Branding's Tech Future.
Özet:
"Branding.com is your guide to developing an online branding strategy that fits seamlessly with your marketing plan while adapting to the unique conditions of the Web. You'll learn how to transform your brand from a "thing" to an "experience"--One that your customers will not only remember but actively seek online."
Tüzel Kişi Ek Girişi:
Copies:
Mevcut:*
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005002 | 658.827 KAN 2001 | Arıyor... |