Başlık:
Future marketing : targeting seniors, Boomers, and Generations X and Y
Yazar:
Marconi, Joe. author
ISBN:
9780658001383
Yazar Ek Girişi:
Yayım Bilgisi:
Lincolnwood, Ill. : NTC Business Books : in conjunction with The American Marketing Association, c2001.
Fiziksel Tanımlama:
x, 244 pages. : illustrations ; 24 cm.
İçerik:
pt. 1: Meeting the market. -- Something for everybody: mass marketing to the (various) masses -- Segmenting the market: understanding demographics and psychographics -- Research and technology: what once was R & D is now R & T -- pt. 2: Marketing to the generations. -- Targets big enough to miss -- Marketing to Baby Boomers -- Marketing to Generation X -- Marketing to Generation Y -- Marketing to seniors -- pt. 3: Marketing then and now. -- Cycles, trends, and just good ideas -- Successful brand strategies: past, present, and future -- The future marketing casebook: Amazon.com, Barnes & Noble, Barbie, American Girl, Beanie Babies, HBO, IKEA, Starbucks -- 21st-century media: how the Internet, cable and satellite TV, specialty print, and direct marketing have changed the media and changed the rules -- What's next?
Özet:
Future Marketing reveals the most important marketing trend for the new millennium: targeting specific generational segments through media most acceptable to each of those segments. Customization is the name of the game. This book explores this convergence of consumer information with powerful new marketing tools and reveals what marketers need to know to reach seniors, boomers, and generations X and Y effectively.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005025 | 658.8 MAR 2001 | Arıyor... |