Handbook of media economics. Volume 1A. için kapak resmi
Başlık:
Handbook of media economics. Volume 1A.
Yazar:
Anderson, Simon P., editor.
ISBN:
9780444636850

9780444627216
Fiziksel Tanımlama:
563 pages : illustrations ; 24 cm.
Seri:
Handbooks in economics.
İçerik:
Front Cover; Handbook of Media Economics; Copyright; Introduction to the Series; Contents; Introduction; Contributors; Acknowledgment; Dedication; Chapter 11: Privacy and the Internet; 11.1. Introduction; 11.2. Economics of Privacy; 11.3. Privacy and Advertising; 11.3.1. Privacy Concerns and Targeted Advertising; 11.3.2. Privacy Concerns and Behavioral Pricing; 11.3.3. Privacy Regulation and Targeted Advertising; 11.3.4. Privacy and Market Structure; 11.3.5. New Directions in Research on Privacy and the Advertising-Supported Internet; 11.4. Privacy and Social Media 11.5. Privacy in a World of Infinitely Persisting Data: The Right to be Forgotten11.6. Privacy: Online Data Security; 11.7. Privacy and the Government; 11.8. Conclusion: Future Spheres of Privacy; Acknowledgments; References; Chapter 12: User-Generated Content and Social Media; 12.1. Introduction; 12.2. The Impact of User-Generated Content; 12.2.1. Data and Identification Challenges; 12.2.1.1. Cross-Platform Comparisons; 12.2.1.2. Platform Quirks; 12.2.1.3. Field Experiments; 12.2.2. Impact of UGC on Demand: Data, Methods, and Results; 12.2.3. Social Effects of Social Media 12.2.4. Other Findings and Open Questions12.3. The Quality of User-Generated Content; 12.3.1. Promotional Content; 12.3.2. Self-Selection; 12.3.3. Peer Effects and Social Influence; 12.3.4. Other Issues; 12.4. Incentive Design and Behavioral Foundations; 12.5. Other Issues; 12.5.1. Business Models; 12.5.2. Competition and Network Effects; 12.5.3. Digital Exhaust, Property Rights, and Privacy; 12.5.4. Information Aggregation; 12.5.5. Welfare Effects; 12.6. Discussion; Acknowledgments; References; Part III: The Political Economy of Mass Media Chapter 13: Media Coverage and Political Accountability: Theory and Evidence13.1. Introduction; 13.2. Theory; 13.2.1. The Role of Information in Politics; 13.2.2. Market Provision of News; 13.2.2.1. Total Coverage of Politics; 13.2.2.1.1. Monopoly Media; 13.2.2.1.2. Competition; 13.2.2.2. Coverage Across Issues and Multitasking; 13.2.3. Optimal Regulation and Public Provision of News; 13.3. Evidence; 13.3.1. Volume of Coverage; 13.3.2. Voters; 13.3.2.1. Information; 13.3.2.2. Responsiveness; 13.3.2.3. Political Participation; 13.3.3. Politicians; 13.3.4. Policy; 13.3.4.1. Who Gets the News? 13.3.4.2. Volume and Focus of Political Coverage13.3.4.2.1. What Issues Are Covered?; 13.3.5. Multitasking; 13.3.5.1. Audience Share Bias; 13.3.5.2. Media Access Bias; 13.3.5.3. Newsworthiness Bias; 13.3.5.4. Target Group Bias; 13.4. Conclusion; References; Chapter 14: Media Bias in the Marketplace: Theory; 14.1. Introduction; 14.2. What is Bias?; 14.3. Bias and Welfare; 14.4. A Model of the Market for News; 14.5. Supply-Driven Bias; 14.6. Demand-Driven Bias; 14.6.1. Delegation; 14.6.2. Psychological Utility; 14.6.3. Reputation; 14.7. Conclusion; Acknowledgments; References.
Özet:
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.ïŽChapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.
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