Preface: From Then Until Now xiii Introduction: A Sea Story xvii Chapter 1: The Purpose of This Book Your Journey 1 Chapter 2: About Warren Buffett 5 Chapter 3: Determining the Earning Capacity of a Company (Now Really, Can It Be This Easy?) 11 The Beach Factor 12 Clean Surplus 13 Determining an Efficient Company 14 Take Your Bank Account 14 Bonds 15 Earning Capacity 15 How to Determine the Operating Efficiency of a Company 17 Sooo Important 19 You See ... ROE Tells Us Everything 19 Let s Ask Warren 20 Summary the Key to the Investing Business 21 Why Hasn t the Entire World Figured This Out Yet? 21 You Will Learn 22 Chapter 4: My Theory of Why Most Money Managers of the World Cannot Outperform the Market Averages 25 My Contest Beware How You Select the Random Portfolio 29 One Step Beyond Buffett 30 You Don t Have to Worry 30 Fun with Our Portfolio Reviews 31 In Summary 32 Chapter 5: A Very Simple Income Statement and an Even Simpler Balance Sheet 35 The Income Statement 36 The Balance Sheet 36 Tying Together the Income Statement and Balance Sheet 37 Chapter 6: The Return on Equity Ratio 41 This Chapter and the Next and the Next 43 Chapter 7: The Return Portion of the Return on Equity Ratio 47 The Income Statement: Return 47 Chapter 8: The Equity Portion of the Return on Equity 53 Earnings 55 Accounting Statements and the Link between Them 55 The General Motors Story 57 The Central Flaw of Traditional Accounting 60 Let s Not Forget the Main Question 60 Addendum to The General Motors Story 61 Chapter 9: How to Determine an Equitable Equity Number 65 Let s Review Just a Bit 65 Our New Return on Equity Equation 67 What Does Warren Buffett Say about All This? 69 Chapter 10: The Predictability of Finance Valuation Models 71 Efficiency Is the Key 73 College and Finance Valuation Models They Just Don t Work Very Well 74 Chapter 11: Clean Surplus ROE the Only Comparable Efficiency Ratio 79 Clean Surplus 81 I Forget, What Are We Looking For? Let s Review! 83 Chapter 12: What Buffett Looks for in a Company, or How Clean Surplus Accounting Recognizes the Quality of a Company 87 Buffett 88 The Consumer Monopoly versus the Commodity Type of Business 89 The Commodity Type of Business: Companies Buffett Avoids 89 The Consumer Monopoly: The Type of Business Buffett Loves 92 Chapter 13: General Electric Then and Now 97 The Purchase Price 97 Back to Basics 99 A Very Important Point 100 Back to the Good Bank 100 Beware, Beware, Beware 102 A Real Stock 103 The P/E Ratio 105 Back to the Future 107 Let s Discount Back the All Important Purchase Price 108 Important Note: Approximately 110 Very Important Addendum 111 Chapter 14: General Motors Then and Now 115 Let s Look at General Motors 116 High ROE 116 Consistency Up to 2002 117 Compare 118 The Blind Kid A Sea Story 119 A Lesson to Be Learned 120 So You See, Folks 121 Addendum to the General Motors Saga 121 Chapter 15: The Beginning: The Initial Research 125 Why Work with the Dow 30? 126 Constructing the Portfolio: My First Research into Clean Surplus 127 Methodology 127 1987: The Year of the Anomaly 129 Buffett the Anomaly 129 More Parameters: The Simple Rules 130 The Test Period Parameters 130 The Results 131 Compounded Returns 132 Is There a Correlation Between the ROEs and the Returns? 133 Getting Published in an Academic Journal 135 Chapter 16: Continuing Research: The Doctoral Research on the S&P 500 137 Finally, a Lead for Clean Surplus Accounting Buffett, Graham, Ohlson 138 The Results of the Research 139 Methodology 139 Notice the Difference 141 Standardized Against the Market 142 Portfolio Construction 142 Results: First Test Period 143 Results: Second Test Period 144 Bias 144 Summary of Results 145 Chapter 17: Rules for Structuring a Great Growth Portfolio 149 Debt 153 Chapter 18: Great, Great Job, but You re Fired 155 A New Definition 156 The Research Begins 156 The First Class 157 To Teach or Not to Teach? 159 Chapter 19: Stocks on Our Radio Show 163 Back in 2012 163 The Structure of This Report 165 Chapter 20: Stories of Audience Hecklers 169 The Know ]It ]All Half ]Back 170 Chapter 21: A Great Dividend Income and Growth Strategy Part I: The Economic Spectrum of Dividend Stocks 173 Portfolio Parameters 175 The Four Stages of the Business Life Cycle 176 The Maturity Stage 179 Chapter 22: A Great Dividend Income and Growth Strategy Part II: Selecting Stocks That Are Growing Their Dividends for Our Portfolio 183 Chapter 23: A Great Dividend Income and Growth Strategy Part III: Selecting Stocks That Are Growing in Price for Our Portfolio 189 Philip Morris International 192 AT&T 194 A Pretty Good Portfolio Stock 195 Chapter 24: Enhanced Income 199 Covered Option Writing 201 What Does This Have to Do with Options? 202 What? Give Up My Stock? Shame on You! 203 A Bit of Technical Analysis 204 Chapter 25: Portfolio Insurance 207 What Does Buffett Do? 209 So What Can We Do? 209 Ok, So What Can We Do to Take the Guessing out of Investing? 210 The Amazing Thing About Portfolio Insurance 210 Market Crash Mentality 211 Back to the Crash Mentality 211 Which Scenario Do You Prefer? 211 How Do We Insure Our Portfolios? 212 Cash, Cash, Cash 213 But How Much Cash? 213 What Do We Mean by Market Conditions? 215 Chapter 26: What Have You Learned? A Summary 217 Dividend Income and Growth Strategy 220 Portfolio Insurance and Enhanced Income 221 Putting the Odds of Success on My Side 222 Chapter 27: We Won t Leave You Out There Alone 225 www.wiley.com/go/buffettandbeyond 225 The Weekly Video 226 The Computer Program 226 Tutorial Videos 227 For Individual Investors 227 For Professional Money Managers, Wealth Managers, and Investment Advisors 228 About the Author 231 Index 233.