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Competing against multinationals in emerging markets : case studies of SMEs in the manufacturing sector için kapak resmi
Başlık:
Competing against multinationals in emerging markets : case studies of SMEs in the manufacturing sector
Yazar:
Williams, Densil A. author.
ISBN:
9781137500304
Yazar Ek Girişi:
Fiziksel Tanımlama:
xi, 134 pages ; 23 cm.
Seri:
Palgrave pivot

Palgrave pivot.
İçerik:
1. Introduction -- 2. Spur Tree Spices -- 3. Yono Industries -- 4. Island Moldings -- 5. Hot Mama's -- 6. Perishables Jamaica Ltd -- 7. Caribbean Flavors and Fragrances -- 8. Conclusions and Lessons Learnt.
Özet:
Competing against Multinationals in Emerging Markets draws on efficiency theory, portfolio theory and market structure theory as the lens through which to explain business survival/ failure. By using those theoretical insights along with case studies the book provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant. Drawing lessons about competing in a highly competitive sector, the book uses the of narrative in social research to inform conclusions about factors which lead to survival and prosperity.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0000823 338.4700097292 WIL 2015
Arıyor...

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