The rise of the joyful economy : artistic invention and economic growth from Brunelleschi to Murakami için kapak resmi
Başlık:
The rise of the joyful economy : artistic invention and economic growth from Brunelleschi to Murakami
Yazar:
Hutter, Michael.
ISBN:
9781138795280

9781138795297
Yazar Ek Girişi:
Fiziksel Tanımlama:
xi, 222 pages : illustrations (some color) ; 24 cm
İçerik:
Machine generated contents note: A new era of the global economy -- Using joy products -- The role of the Arts -- The plan -- 1. A framework of creative irritation -- Creative irritations between plays of value -- Economy and art -- plays of value -- A very brief and European history around plays of value -- Irritations between plays of value -- Art scenes and experience goods markets -- literature in connected fields -- Art: Autonomous dances of meaning -- New information in markets -- Art in the creative economy -- The view from the history of economy, arts, and "culture" -- Determining the parameters of search -- pt. I Economic responses to artistic invention -- 2. Creating markets for experience goods: artistic emergence and commercial spread of Linear Perspective, 1425 -- 1680 -- Linear Perspective and its economic impact in Italy between 1425 and 1510 -- The Brunelleschi Circle, 1425 -- 1435 -- The visual arts and their markets -- Perspective treatises and their markets. Perspective, architecture, and the building market -- Technical illustrations and their markets -- Maps, navigation, and the discovery of riches -- The spread of perspective instruction, 1510 -- 1600 -- Paintings and prints, their treatises, and their markets -- Architecture: churches, palaces, villas, and gardens -- Technical illustrations -- Benefits from a common medium, 1600 -- 1680 -- Spatial illusions in prints and paintings -- Streets, places, and gardens -- Sketching the magnitude of impact -- New products -- Representations in religion, politics, and science -- Mental skills of agents -- Back to the irritation hypothesis -- 3. Painted conversations: shaping taste for England's consumer revolution, 1730 -- 1760 -- Painted politeness and economic growth -- The larger pattern of the politeness game -- The role of visual artworks in the fabrication of politeness -- Social valuation in visual environments -- Visual statements in four kinds of space -- Conversation pieces in townhouses -- Conversation pieces in assembly rooms -- Conversation pieces in pleasure gardens -- Satirical prints, circulated in public spaces -- Looking at the evidence. 4. Joy in repetition: translating artworks into experience goods, 1955 -- 1965 -- The Flowers game -- The contemporary situation -- The original event -- The two translations -- The view from above -- The Seagram game -- The contemporary situation -- The original event -- The two translations -- The view from above -- The games compared -- pt. II Artistic responses to economic change -- 5. Silent narratives of assertion, 1430 -- 1600 -- The banker as saint: Petrus Christus' Goldsmith in His Shop (1449) -- Economic context and artistic occasion -- Invention -- Alterations of the object -- Effects -- About bribes and alms: Pieter Aertsen's Meat Stall with the Holy Family (1551) -- Economic context and artistic occasion -- Invention -- Alterations of the object -- Effects -- Expressions of a new social configuration -- 6. Entertaining the modern self, 1720 -- 1890 -- Idle clients and joyful goods: Antoine Watteau's Shopsign of Gersaint (1720) -- Economic context and artistic occasion -- Invention -- Effects -- Red triangles and rectangular hats: Edouard Manet's Bar at the Folies-Bergere (1882) -- Economic context and artistic occasion -- Invention -- Effects -- Expressions of a new social configuration. 7. Intentional entanglements, 1960 -- 2010 -- Shopping patterns: Andreas Gursky's 99 Cent and 99 Cent II (1999 -- 2001) -- Economic context and artistic occasion -- Invention -- Effects -- Shopping within art: Takashi Murakami's Vuitton Shop (2007 -- 2008) -- Economic context and artistic occasion -- Invention -- Effects -- Expressions of a new social configuration -- Conclusions for Part II -- 8. More moves, as the joyful economy continues to rise -- Widening the scope -- Three periods of evolutionary growth -- Combining images, words, and sounds -- From moves to mutual interventions -- Interventions across the range of plays of value.
Özet:
"This book argues for the increasing importance of the arts as a major resource in fuelling growth through the experiential dimension of today's economy. As we move from the knowledge economy to a new stage called the joyful economy, consumers shift their spending from physical objects and technical know-how to experiences of joy and disappointment. This book investigates how artistic ideas are translated into successful commercial production, and how economic growth impacts artistic invention. It examines cases of successful innovation in the creative industries ranging from the Italian Renaissance to the present. The book suggests a framework where social players move in diverse worlds of value, which leads to a stream of controversies and manias that result in the establishment of new joy products. Studies include the effect of linear perspective, as pioneered by Filippo Brunelleschi, the discovery of taste as an argument for consumption, the serial production of Pop Art and the self-commercialization of contemporary works by artists like Takashi Murakami. This theoretical and empirical study brings together the fields of cultural economics, economic sociology, management studies and cultural history. In doing so, it offers a fascinating study of how creativity has shaped and fuelled commerce"
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Kitap EKOBKN0010524 338.477 HUT 2015
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