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The business of humanity : strategic management in the era of globalization, innovation, and shared value için kapak resmi
Başlık:
The business of humanity : strategic management in the era of globalization, innovation, and shared value
Yazar:
Camillus, John C., author.
ISBN:
9781138197466
Yazar Ek Girişi:
Fiziksel Tanımlama:
xvii, 173 pages : illustrations ; 25 cm
İçerik:
Chapter 1: The Business of Humanity (R) Proposition -- Chapter 2: The Strategic Challenge --Chapter 3: Responding to the Strategic Challenge -- Chapter 4: The Business of Humanity (R) Management Framework -- Chapter 5: Identity as Anchor, Beacon and Compass -- Chapter 6: Feed-Forward to a Visionary Future -- Chapter 7: Frugal Engineering, Not Jugaad! -- Chapter 8: Forming Business of Humanity (R) Strategies -- Chapter 9: The Promise of Business of Humanity (R) Strategies -- Appendix 1: Arvind Ltd: The Power of BoH Strategies -- Appendix 2: Ford in Camacari: BoH-Driven Sustainability as Strategy -- Appendix 3: Walmart in India: In Search of a BoH Strategy -- Appendix 4: SKS Microfinance and Bandhan: The Triumph of BoH Strategy.
Özet:
Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced―building "humanity" into their business models as the driver of economic, environmental, and social sustainability. This fascinating development is a widely observable global phenomenon. The "Business of Humanity®" (BoH) Proposition is the synthesis of counter-intuitive but simple and powerful ideas about how companies can add value in today’s globalized and fast-changing world. The task of BoH Strategies is to overcome three critical challenges characterizing today’s business environment, namely disruptive technologies, conflicted stakeholders, and unknowable futures. BoH Strategies are designed to convert these challenges into opportunities for enhanced sustainability on all three dimensions―economic, environmental and social. Written by leading experts with decades of experience, this book: Provides a hands-on understanding of how to implement this powerful and rewarding approach to simultaneously add economic value and enhance social benefit Includes the experiences and approaches of highly regarded business executives and successful organizations Responds to the critical challenges created by three environmental mega forces – the inevitability of globalization, the imperative of innovation, and the importance of shared value. This book is based on lessons drawn from the real world and provides a compelling rationale for the power of the BoH Proposition. The pragmatic framework and process offered enable companies to develop and confidently implement value-adding strategies based on the BoH Proposition.
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Yer Numarası
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Kitap EKOBKN0009177 658.4012 CAM 2017
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