The journey to market leadership -- Why we need a new approach -- The five stages of market leadership -- Unique value, creating messages that matter -- Scaling your go-to-market messaging -- Introducing the viewpoint story wheel -- Building your viewpoint story wheel -- The four viewpoint story types and four companies telling them well -- Which viewpoint stories are right for you? -- Tilting to abundance -- Show me, don't tell me! -- Breakthrough sales--winning at the coalface -- Breakthrough marketing and the modern marketer -- Beyond breakthrough--flashmobs, parades, and movements -- Market leadership uncorked--a five-step plan.