Introduction to international marketing -- Global marketing -- Global brand identity -- Global brand management -- Global customer interaction -- International product launch -- Global verus local marketing -- Intercultural marketing -- International brand portfolio management -- Marketing management -- Brand alignment -- B2B marketing -- Modular marketing management -- Retail brand strategy -- Strategic marketing management -- Tailor-made marketing (B2B) -- Marketing organization efficiency -- Brand management -- Brand architecture -- Brand building -- Regional brand expansion (financial services) -- Branding -- Brand value management -- Corporate brand identity -- Long-term brand migration -- Brand desirability -- Umbrella brand strategy -- Regional brand expansion (retail) -- Corporate brand building -- Marketing communications -- Detection marketing -- Image campaign -- Marketing communications controlling -- Marketing innovations -- Online advertising -- Viral marketing -- Customer relations -- Community marketing -- Customer service -- Customer retention system -- Interactive marketing -- Innovation management -- Integrated customer retention.