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Ethical issues in international marketing için kapak resmi
Başlık:
Ethical issues in international marketing
Yazar:
Delener, Nejdet., editor.
ISBN:
9781560247357
Fiziksel Tanımlama:
117 pages. : illustrations. ; 23 cm.
Genel Not:
"Ethical issues in international marketing has also been published as Journal of Euromarketing, Volume 4, Number 2, 1995"--T.p. verso.
İçerik:
The growing importance of ethical issues in international marketing and their practical relevance : an introduction / Nejdet Delener -- Ethics and transnational corporations in developing countries : a social contract perspective / Hudson P. Rogers, Alphonso O. Ogbuehi, C.M. Kochunny -- The impact of international gray marketing on consumers and firms / Lynette Knowles Mathur -- Ethical decision making in Turkish sales management / Arturo Z. Vásquez-Párraga -- Consumer ethics in developing countries : an empirical investigation / Jamal A. Al-Khatib, Kathryn Dobie, Scott J. Vitell.
Özet:
Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world. Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics: A social contract for analyzing and evaluating the activities of transnational corporations in developing countries The relationship of marketing ethics to gray markets for consumer goods How moral commitment is shaped by socialization and role of culture in Turkey The relationship between Egyptian consumers’ideology and theirperceptions of ethical behavior Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006315 174.4 ETH 1995
Arıyor...

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