1. Asian Inward and Outward FDI: New Challenges in the Global Economy - An Introduction; Claes Alvstam, Harald Dolles and Patrik Strom 2. Changing Faces of MNCs in China: Subsidiary Strategy in Corporate Strategic Reorientation; Yu Zheng 3. Sponsoring as a Strategy to Enter, Develop and Defend Markets: Advertising Patterns of the Beijing Olympic Games' Sponsoring Partners; Harald Dolles and Sten Soderman 4. Global Innovation and R and D for Knowledge Creation: The Case of P and G, Unilever and Kao; Chie Iguchi, Takabumi Hayashi and Atsuho Nakayama 5. The New Face of Talent Management in Multinational Corporations: Responding to the Challenges of Searching and Developing Talent in Emerging Economies; Christian Schmidt, Sebastian Mansson and Harald Dolles 6. Preferences and Intercultural Networking for Globalizing Practices of Successful Leaders in the Intercultural Workplace; Rolf D. Schlunze, Weiwei Ji and Will Baber 7. Foreign Direct Investment and Economic Revitalization in Japan: The Role of the Foreign Firm in Niseko; Andrew Staples 8. Exploring Thick Description in Business System Analysis: The Korean Business System from a European Corporate Perception; Flora Bendt, Joakim Sanne and Harald Dolles 9. Samsung Electronics: From 'national champion' to 'global leader'; Sang-Chul Park, Claes G. Alvstam, Harald Dolles and Patrik Strom 10. A Business Tale on Marriage, Divorce and Remarriage in the Corporate World: a Conceptual Framework of Firms' Disintegration Process; Roger Schweizer and Katarina Lagerstrom: 11. The 'Hybrid' Emerging Market Multinational Enterprise - The Ownership Transfer of Volvo Cars to China; Claes G. Alvstam and Inge Ivarsson 12. Concluding Remarks on Asian Inward and Ooutward FDI: New Challenges in the Global Eeconomy; Claes Alvstam, Harald Dolles and Patrik Strom.