Shakespeare's cultural capital : his economic impact from the sixteenth to the twenty-first century
tarafından
 
Shellard, Dominic

Başlık
: 
Shakespeare's cultural capital : his economic impact from the sixteenth to the twenty-first century

Yazar
: 
Shellard, Dominic

ISBN
: 
9781137583147

Fiziksel Tanımlama
: 
xiii, 187 sayfa illustrations

İçerik
: 
Introduction -- Shakespeare and the impact of editing -- markreting Shakespeare films: from tragedy to biopic -- Shakespearean actors, memes, social media and the circulatioin of Shakespearean 'value' -- Ales, Beers, Shakespears -- A king rediscovered: the economic impact of Richard III and Richard III on the city of Leicester -- Shakespeare is 'GREAT' -- Sponsoring Shakespeare

Özet
: 
Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare's plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death. With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare's Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare

Konu Başlığı
: 
Economic history
 
Ekonomi Tarihi

Yazar Ek Girişi
: 
Shellard, Dominic
 
Keenan, Siobhan


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0010675822.33 SHA 2016Merkez Kütüphane Genel Koleksiyon