Real luxury : how luxury brands can create value for the long term
tarafından
 
Pinkhasov, Misha, author

Başlık
: 
Real luxury : how luxury brands can create value for the long term

Yazar
: 
Pinkhasov, Misha, author

ISBN
: 
9781137395566

Yazar Ek Girişi
: 
Pinkhasov, Misha, author

Fiziksel Tanımlama
: 
viii, 228 pages : illustrations ; 23 cm

İçerik
: 
Introduction 1. A Dilemma Across Time and Culture 2. The Strengths and Weaknesses of Luxury 3. The Environment for Luxury 4. Luxury and the Search for Meaning 5. Towards a Socially Valuable Business 6. Creating a Culture of Shared Value 7. Adapting the Business Model 8. The Outlook for Luxury.

Özet
: 
Real Luxury examines what luxury brands are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management, with insights from current thought leaders and innovators behind the luxury brands. Book jacket

Konu Başlığı
: 
Luxury goods industry.
 
Lüks eşya endüstrisi.
 
Luxuries -- Marketing.
 
Lüks -- Pazarlama.
 
Brand name products.
 
Marka ismi ürünleri.

Yazar Ek Girişi
: 
Nair, Rachna Joshi,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0001097658.827 PIN 2014Merkez Kütüphane Genel Koleksiyon