Current marketing and production studies
tarafından
Çolak, Selçuk, editör.
Başlık
:
Current marketing and production studies
Yazar
:
Çolak, Selçuk, editör.
ISBN
:
9786052589274
Fiziksel Tanımlama
:
123 sayfa : tablo ; 24 cm.
İçerik
:
CONTENTS Chapter 1 A Research on the Relatıonship Between Celebrity Endorsement and the Social Media Marketing Perception of Consumers Zehra TÜRK Chapter 2 Comprehensive Literature Review for Closed Loop Supply Chain Studies Emel YONTAR Onur DERSE 13 Chapter 3 A Novel Machine Learning Method for Pattern Recognition and Classification 33 Ali Mert CEYLAN Mete EMİNAĞAOĞLU Chapter 4 Automobile Brand Preference in Turkey Depending on Countries of Origin and Segments 51 Onur ÇELIK Chapter 5 Opinion Leaders of Digital Era and Their Effects on Consumer Behavior 67 Sibel AYDOĞAN Chapter 6 The Status of Turkish Air Companies in Global Competition and Other Airlines in Air Trade World: Analyses of the Rivalry 93 Galip Afşın RAVANOĞLU Aslı YERLI Chapter 7 Evaluation of Health Service Quality With Servqual Scale: An Application in Turkey 105 Muhammet ÇANKAYA
Özet
:
Current Marketing and Production Studies Akademisyen Kitabevi Chapter 1 A Research on the Relatıonship Between Celebrity Endorsement and the Social Media Marketing Perception of Consumers Chapter 2 Comprehensive Literature Review for Closed Loop Supply Chain Studies Chapter 3 A Novel Machine Learning Method for Pattern Recognition and Classification Chapter 4 Automobile Brand Preference in Turkey Depending on Countries of Origin and Segments Chapter 5 Opinion Leaders of Digital Era and Their Effects on Consumer Behavior Chapter 6 The Status of Turkish Air Companies in Global Competition and Other Airlines in Air Trade World: Analyses of the Rivalry Chapter 7 Evaluation of Health Service Quality With Servqual Scale: An Application in Turkey
Konu Başlığı
:
Marketing.
Pazarlama.
Production.
Üretim.
Yazar Ek Girişi
:
Çolak, Selçuk,
Nakıboğlu, Mehmet Ali Burak,
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0012057 | 658.8 CUR 2020 | Eskişehir Yolu Yerleşkesi Genel Koleksiyon |