Business intelligence and analytics in small and medium enterprises
tarafından
 
Melo, Pedro, 1981-, editor.

Başlık
: 
Business intelligence and analytics in small and medium enterprises

Yazar
: 
Melo, Pedro, 1981-, editor.

ISBN
: 
9780367173883

Fiziksel Tanımlama
: 
xii, 153 pages : illustration ; 24 cm.

Seri
: 
Manufacturing design and technology series.

İçerik
: 
1. Process Mining - Prerequisites and Their Applicability for Small and Medium-sized EnterprisesAlexander Zeisler, Christopher Bernhard and Julian Marius Muller2. Using Customer Analytics to Succeed: The Case of Mexican SMEsLaura Zapata-Cantu, Teresa Trevino, and Flor Morton3. Data Management Software Solutions for Business Sustainability - An OverviewMihaela-Filofteia Tutunea4. A Paradigm Shift in Accounting and Auditing in the Era of Big DataAdelaide Martins, Ana Paula Silva and Alexandra Fontes5. Mobile Advertising Framework: Format, Location and ContextBilal Aslam and Heikki Karjaluoto6. Marketing Analytics: Why Measuring Web and Social Media MattersXabier Martinez-Rolan and Teresa Pineiro-Otero7. Managers' Perception of Business Intelligence Capability of SMEs in TurkeyMine Afacan Findikli, Mustafa Sundu and Okan Yasar8. The Development of Loyalty Programs in the Retail SectorMuniba Rauf and Heikki Karjaluoto9. Business Intelligence, Big Data, and Data GovernanceHelder Quintela, Davide Carneiro and Luis Ferreira

Özet
: 
"Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area"-- Provided by publisher.

Konu Başlığı
: 
Small business -- Data processing.
 
Küçük işletmeler -- Veri işleme.
 
Business intelligence.
 
İş zekası.

Yazar Ek Girişi
: 
Melo, Pedro, 1981-,
 
Machado, Carolina, 1965-,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0012275658.472 BUS 2020Eskişehir Yolu Yerleşkesi Genel Koleksiyon