Competitive strategy analysis for agricultural marketing cooperatives
tarafından
Cotterill, Ronald., editor.
Başlık
:
Competitive strategy analysis for agricultural marketing cooperatives
Yazar
:
Cotterill, Ronald., editor.
ISBN
:
9780367009113
Yayım Bilgisi
:
London ; New York : ,Routledge, 2018.
Fiziksel Tanımlama
:
xii, 227 pages : illustration, map ; 24 cm.
Genel Not
:
First published 1994 bu Westview Press, Inc.
İçerik
:
Part I. Strategic planning - a business perspective. 1. Strategic planning in agricultural cooperatives : Riceland Food, Inc. / Richard E. Bell --- 2. Reconfiguration of the Cooperative Federee de Quebec for new strategic directions / Randall E. Westgren ---- Part II. Strategic marketing - integration and differentiation. 3. Market incentives for cooperative forward integration into processing activities / Jeffrey S. Royer and Sanjib Bhuyan --- 4. Advertizing strategies by agricultural cooperatives in branded food products, 1967 and 1987/ Richard T. Rogers --- 5. Market strategies in branded dairy product makers / Ronald W. Cotterill and Lawrence E. Haller --- 6. Vertical quality control systems - a potential marketing advantage for cooperatives / Julie A. Caswell and Tanya Roberts ---- Part III. Strategic alliances - cooperative marketing agencies in common. 7. Cooperatives and marketing agencies in common / Bruce J. Reynolds --- 8. The dairy marketing initiative of Upper Midwestern Cooperatives / William D. Dobson and Robert A. Cropp --- 9. A board chairman's view of requirements for successful common marketing agencies / Earl Giacolini --- 10. Cooperative market power and antitrust with application to California information-sharing cooperatives / Richard J. Sexton and Terri A. Sexton.
Özet
:
Bringing together the diverse perspectives of academics and practitioners, this volume offers original and timely analyses of the use of competitive strategy analysis by and for agricultural marketing cooperatives. The topics discussed include horizontal and vertical integration, product differentiation, strategic planning from a business perspective, and common marketing agencies. Contributors also suggest new strategic directions that cooperatives might pursue. This book provides valuable insights for scholars of agricultural trade, economics, and business as well as agricultural marketing economists, policymakers and industry practitioners. As debates over NAFTA and GATT continue, agricultural trade issues remain at the forefront of policy and trade concerns. This timely study explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis.Bringing together the diverse perspectives of academics and practitioners, this volume offers fresh insights into topics such as horizontal and vertical integration, product differentiation, strategic planning from a business perspective, and common marketing agencies as well as suggesting new strategic directions that cooperatives might pursue. This book will be useful for scholars of agricultural trade, economics, and business as well as agricultural marketing economists, policymakers, and industry practitioners. -- Publisher description.
Konu Başlığı
:
Cooperative marketing of farm produce -- United States -- Congresses.
Çiftlik ürünlerinin ortak pazarlanması -- Birleşik Devletler -- Kongreler.
Marketing cooperatives.
Pazarlama kooperatifleri.
Farm produce -- Marketing.
Çiftlik ürünleri -- Pazarlama.
Agriculture, Cooperative.
Tarım, Kooperatif.
Cooperative marketing of farm produce.
Coğrafi Terim
:
Çiftlik ürünlerinin ortak pazarlaması.
Yazar Ek Girişi
:
Cotterill, Ronald.,
| Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|
| Ekonomi Kütüphanesi | Kitap | EKOBKN0012281 | 334.6830973 COM 2018 | Eskişehir Yolu Yerleşkesi Genel Koleksiyon |