Impact of e-commerce on consumers and small firms
tarafından
Zappalà, Salvatore, editor.
Başlık
:
Impact of e-commerce on consumers and small firms
Yazar
:
Zappalà, Salvatore, editor.
ISBN
:
9780815389637
Fiziksel Tanımlama
:
xv, 264 pages : illustrations ; 24 cm.
İçerik
:
Introduction / Colin Gray and Salvatore Zappalà -- Stage models of ICT adoption in small firms / Colin Gray -- Social influence and diffusion of innovations in education / Carlo Tomasetto and Felice Carugati -- Climate for innovation, attitudes to Internet and ICT adoption in small firms / Salvatore Zappalà and Guido Sarchielli -- Changing leadership cultures in e-commerce service industry / Mikko J. Ruohonen -- E-business and small firms in London / Jane Tebbutt -- The value of Internet forums to small rural businesses / Robert Mochrie, Laura Galloway and David Deakins -- E-business and the work organization in craft enterprises / Sabine Wendt, Tatjana Grek and Lothar Lissner -- Internet marketing and the Portuguese marketplace / Rute Xavier and Francisco Costa Pereira -- E-marketing adoption in organizations / Abdel Monim Shaltoni -- World wide markets and the World Wide Web : problems and possibilities for small businesses / Heather Fulford -- Website usability : cognitive versus activity theory approaches / Elvis Mazzoni -- Consumption on the Internet / Laura Sartori -- Affective states, purchase intention and perceived risk in online shopping / Elfriede Penz and Erich M. Kirchler -- Risk perception in online shopping / Marco G. Mariani and Salvatore Zappalà -- The fun side of the Internet / Daniele Scarpi -- Risk perception as a motivational barrier for online purchasing / Annamaria S. de Rosa, Elena Bocci and Sara Saurini -- Conclusions : common themes and future perspectives / Salvatore Zappalà and Colin Gray.
Özet
:
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
Konu Başlığı
:
Electronic commerce.
Elektronik ticaret.
Consumer behavior.
Tüketici davranışı.
Small business -- Computer networks.
Küçük işletmeler -- Bilgisayar ağları.
Internet marketing.
İnternette pazarlama.
Yazar Ek Girişi
:
Zappalà, Salvatore,
Gray, Colin, 1944 June 11-.,
| Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|
| Ekonomi Kütüphanesi | Kitap | EKOBKN0012310 | 381.142 IMP 2018 | Eskişehir Yolu Yerleşkesi Genel Koleksiyon |