Innovation and creativity in SMEs : Challenges, evolutions and prospects
tarafından
Gay, Claudine.
Başlık
:
Innovation and creativity in SMEs : Challenges, evolutions and prospects
Yazar
:
Gay, Claudine.
ISBN
:
9781786303172
Yazar Ek Girişi
:
Gay, Claudine.
Yayım Bilgisi
:
London : ISTE, Ltd. ; Hoboken : John Wiley & Sons, Incorporated, 2019.
Fiziksel Tanımlama
:
xxxii, 234 pages : illustrations ; 24 cm.
Seri
:
Smart innovation set ; v. 21.
Innovation, entrepreneurship, management series ; Smart innovation set. v. 21.
İçerik
:
1. External Environment of an SME: From Determinism to Strategic Innovation. -- 2 .Stimulating the Innovative Capabilities of SMEs in an Ever-Changing World. -- 3. Innovation and Creative Slack in SMEs. -- 4. Innovation and Social Construction of a New Idea in SMEs.
Özet
:
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90 of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account.
Konu Başlığı
:
Small business.
Küçük işletmeler.
Technological innovations.
Teknolojik yenilikler.
Yazar Ek Girişi
:
Szostak, Bérangère L.
| Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|
| Ekonomi Kütüphanesi | Kitap | EKOBKN0012313 | 658.022 GAY 2019 | Eskişehir Yolu Yerleşkesi Genel Koleksiyon |