How small and medium-sized enterprises (SMEs) can be competitive : an environmental approach
tarafından
 
Ensari, M. Sebnem, editör.

Başlık
How small and medium-sized enterprises (SMEs) can be competitive : an environmental approach

Yazar
Ensari, M. Sebnem, editör.

ISBN
9783643909695

Fiziksel Tanımlama
198 sayfa : resim ; 21 cm.

Seri
International economics ; 5.

İçerik
The environmental analysis is an important instrument for the SMEs, and it can contribute to their success through the globalization process. This book mainly focuses on the environmental analysis of the SMEs by analyzing three layers of environment under eight sub-categories: macro; potential competitors; substitutes; customers; competitors; suppliers; assets; and competencies. This book explains the relationship of the SMEs with their environments under this perspective, and gives sectoral examples for clarification. Each part is written by different academicians to reflect different points of view. (Series: International Economics, Vol. 5) [Subject: International Economics, Business Studies].

Konu Başlığı
Küçük işletmeler -- Sosyal yönler.
 
Small business -- Social aspects.
 
Endüstriler -- Sosyal yönler.
 
Industries -- Social aspects.
 
Küçük işletmer -- Çevresel hususlar.
 
Small business -- Environmental aspects.

Yazar Ek Girişi
Ensari, M. Sebnem,
 
Kiygi-Calli, Meltem,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0012610338.642 HOW 2018Ödüllü Yayınlar