How small and medium-sized enterprises (SMEs) can be competitive : an environmental approach
tarafından
Ensari, M. Sebnem, editör.
Başlık
:
How small and medium-sized enterprises (SMEs) can be competitive : an environmental approach
Yazar
:
Ensari, M. Sebnem, editör.
ISBN
:
9783643909695
Fiziksel Tanımlama
:
198 sayfa : resim ; 21 cm.
Seri
:
International economics ; 5.
İçerik
:
The environmental analysis is an important instrument for the SMEs, and it can contribute to their success through the globalization process. This book mainly focuses on the environmental analysis of the SMEs by analyzing three layers of environment under eight sub-categories: macro; potential competitors; substitutes; customers; competitors; suppliers; assets; and competencies. This book explains the relationship of the SMEs with their environments under this perspective, and gives sectoral examples for clarification. Each part is written by different academicians to reflect different points of view. (Series: International Economics, Vol. 5) [Subject: International Economics, Business Studies].
Konu Başlığı
:
Küçük işletmeler -- Sosyal yönler.
Small business -- Social aspects.
Endüstriler -- Sosyal yönler.
Industries -- Social aspects.
Küçük işletmer -- Çevresel hususlar.
Small business -- Environmental aspects.
Yazar Ek Girişi
:
Ensari, M. Sebnem,
Kiygi-Calli, Meltem,
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0012610 | 338.642 HOW 2018 | Ödüllü Yayınlar |