Kids and branding in a digital world.
tarafından
 
Gunter, Barrie, author.

Başlık
Kids and branding in a digital world.

Yazar
Gunter, Barrie, author.

ISBN
9780719097874
 
9781784992453

Yazar Ek Girişi
Gunter, Barrie, author.

Fiziksel Tanımlama
205 pages ; 24 cm

İçerik
What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children.

Özet
This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.

Konu Başlığı
Brand name products.
 
Marka ürünleri.
 
Branding (Marketing).
 
Markalaşma (Pazarlama).
 
Internet advertising and children.
 
İnternet reklamcılığı ve çocuklar.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0001510658.827083 GUN 2016Merkez Kütüphane Genel Koleksiyon