The political marketing game
tarafından
 
Lees-Marshment, Jennifer.

Başlık
: 
The political marketing game

Yazar
: 
Lees-Marshment, Jennifer.

ISBN
: 
9780230537774

Yazar Ek Girişi
: 
Lees-Marshment, Jennifer.

Fiziksel Tanımlama
: 
xii, 259 pages. : illustration. ; 23 cm.

İçerik
: 
Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.

Özet
: 
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- Provided by publisher.

Konu Başlığı
: 
Campaign management.
 
Siyasi kampanya yönetimi.
 
Political campaigns.
 
Siyasi kampanyalar.
 
Marketing -- Political aspects.
 
Pazarlama -- Siyasi etkiler.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0001635324.7 LES 2011Merkez Kütüphane Genel Koleksiyon