The political marketing game
tarafından
Lees-Marshment, Jennifer.
Başlık
:
The political marketing game
Yazar
:
Lees-Marshment, Jennifer.
ISBN
:
9780230537774
Yazar Ek Girişi
:
Lees-Marshment, Jennifer.
Fiziksel Tanımlama
:
xii, 259 pages. : illustration. ; 23 cm.
İçerik
:
Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.
Özet
:
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- Provided by publisher.
Konu Başlığı
:
Campaign management.
Siyasi kampanya yönetimi.
Political campaigns.
Siyasi kampanyalar.
Marketing -- Political aspects.
Pazarlama -- Siyasi etkiler.
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
---|
Ekonomi Kütüphanesi | Kitap | EKOBKN0001635 | 324.7 LES 2011 | Merkez Kütüphane Genel Koleksiyon |