American business abroad : ford on six continents
tarafından
 
Wilkins, Mira, 1931- author

Başlık
: 
American business abroad : ford on six continents

Yazar
: 
Wilkins, Mira, 1931- author

ISBN
: 
9781107700970
 
9781107400238

Yazar Ek Girişi
: 
Wilkins, Mira, 1931- author

Fiziksel Tanımlama
: 
XIII, 541 pages ; 25 cm.

Genel Not
: 
Includes index.

İçerik
: 
Introduction -- First venture -- Probing for markets -- Model T: triumph and fable -- The alchemy of war -- Steps in expansion -- The sun never sets -- Prosperity and frustration -- The missionary spirit -- The best-laid plans -- Marriage of convenience -- Time of desperation -- A world disturbed -- Extreme of nationalism -- The British empire -- On both sides of World War II -- The crippled phoenix -- The new company -- Manufacturing for world markets: from Dagenham to Geelong -- New times, new faces, new policies. The alchemy of war -- Steps in expansion -- The sun never sets -- Prosperity and frustration -- The missionary spirit -- The best-laid plans -- Marriage of convenience -- Time of desperation -- A world disturbed -- Extreme of nationalism -- The British empire -- On both sides of World War II -- The crippled phoenix -- The new company -- Manufacturing for world markets: from Dagenham to Geelong -- New times, new faces, new policies.

Özet
: 
"American Business Abroad: Ford on Six Continents, by Mira Wilkins and Frank Ernest Hill, documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid-1920s spanned six continents. It faced wars, nationalism, numerous government restrictions, and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. It is a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business."--Publisher's website

Konu Başlığı
: 
Şirketler, Amerikan.
 
Business, American.

Yazar Ek Girişi
: 
Hill, Frank Ernest, 1888-1969,
 
Nevins, Allan.,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0002097338.88 WIL 2011Merkez Kütüphane Genel Koleksiyon