Exporting : the definitive guide to selling abroad profitably
tarafından
 
Delaney, Laurel J., 1954-, editor.

Başlık
Exporting : the definitive guide to selling abroad profitably

Yazar
Delaney, Laurel J., 1954-, editor.

ISBN
9781484221921
 
9781484221938

Fiziksel Tanımlama
xxi, 585 pages ; 24 cm.

İçerik
Part I Building Your Foundations for ExportingChapter 1 Are You Ready to Export? Chapter 2 Writing an Export Business Plan Chapter 3 Prepping For Exports Chapter 4 The Human Side of an Export Enterprise Part II Creating and Using Online Marketing Platforms Chapter 5 Online Fundamentals Chapter 6 Creating a Social Media and Networking PresenceChapter 7 Using e-Commerce and Social Media Sites as Stepping Stones to Export Success Chapter 8 The E-Commerce Connectivity Craze Chapter 9 The Mobile World at Work Chapter 10 Marketing Your Business Worldwide Part III Mapping Out Your Export JourneyChapter 11 Choosing a Product to Export Chapter 12 Exploring Your Territory Chapter 13 Preparing and Adapting Your Product for the Export Marketplace Chapter 14 Preparing Your Service for Export Chapter 15 Web Design with the World in Mind Part IV Developing Sales and Distribution Capabilities Chapter 16 Finding Cross-Border Customers Chapter 17 Methods of Exporting Part V Managing the Transaction Chapter 18 Transport, Logistics, and Fulfillment Options Chapter 19 Pricing and Preparing Quotations Chapter 20 Getting Paid Chapter 21 Booking, Marking, Labeling, and Insuring Chapter 22 Documentation, Export Licensing, and Other Procedures Part VI Keep Building Your Business Chapter 23 In Pursuit of Exceptional Export Service Chapter 24 Cross-Cultural Learning Part VII The Export Journey Chapter 25 Global Ethics Chapter 26 International Business Travel and Security TipsChapter 27 Women Business Owners Chapter 28 New Challenging Frontiers in Emerging Markets Chapter 29 The Top Ten Export Business Markets Part VIII Export Mastery Chapter 30 Export Success Chapter 31 Essential Keys to Export Success

Özet
This key book assesses the international role of the euro, discusses its impact on global financial markets, shifting global exchange rate relationships and their implications. With input from various disciplines (economics, business and political science), it foments discussions intended to facilitate an exchange of ideas among academics, practitioners and the local business community.

Konu Başlığı
Exports -- United States.
 
İhracat -- Amerika Birleşik Devletleri.
 
Export marketing.
 
İhracat pazarlaması.

Yazar Ek Girişi
Delaney, Laurel J., 1954-,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0001975658.84 EXP 2016Merkez Kütüphane Genel Koleksiyon