Economics for business
tarafından
 
Begg, David K. H.. author

Başlık
: 
Economics for business

Yazar
: 
Begg, David K. H.. author

ISBN
: 
9780077175283

Yazar Ek Girişi
: 
Begg, David K. H.. author

Basım Bilgisi
: 
Fifth edition.

Fiziksel Tanımlama
: 
xvii, 482 pages : color illustrations ; 25cm.

Genel Not
: 
Includes index.

İçerik
: 
Section I: Introduction Chapter 1: Economics for Business -- Section II: Understanding Markets Chapter 2 Consumers in the Marketplace Chapter 3 Firms in the Marketplace Chapter 4 Markets in Action -- Section III Competition and Profitability Chapter 5 Market Structure and Firm Performance Chapter 6 Strategic Rivalry Chapter 7 Growth Strategies Chapter 8 Governing Business -- Section IV Domestic Macroeconomics Chapter 9 Introduction to the Macroeconomy Chapter 10 Measuring Macroeconomic Variables and Policy Issues Chapter 11 Domestic Government Policy Chapter 12 Supply Side Policies and Economic Growth --Section V Global Economics Chapter 13 Exchange Rates and the Balance of Payments Chapter 14 Globalization.

Özet
: 
Intended for business students, this text uses topical examples to demonstrate how modern economics can illuminate the problems that business face every day.

Konu Başlığı
: 
Managerial economics.
 
Yönetim ekonomisi.

Yazar Ek Girişi
: 
Ward, Damian,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0001906338.5024658 BEG 2016Merkez Kütüphane Genel Koleksiyon