International business : the challenge of global competition
tarafından
Ball, Donald A.
Başlık
:
International business : the challenge of global competition
Yazar
:
Ball, Donald A.
ISBN
:
9780078112638
9780077606121
Basım Bilgisi
:
13th edition.
Yayım Bilgisi
:
New York : McGraw-Hill/Irwin, ℗♭2013.
Fiziksel Tanımlama
:
xxxv, 536 pages : color illustrations, color maps ; 29 cm
Seri
:
McGraw Hill
İçerik
:
The challenging world of international business -- International trade and foreign direct ivestment -- International institutions from an international business perspective -- Sociocultural forces -- Natural resources and environmental sustainability -- Political and trade forces -- Intellectual property and other legal forces -- The international monetary system and financial forces -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- Assessing international markets -- Entry modes -- Export and import practices -- Marketing internationally -- Global operations and supply chain management -- Managing human resources in an international context -- International accounting and financial management.
Özet
:
Suitable for industry professionals, this title offers a complete view of international business as the backgrounds of business students. It includes colorful maps, photos, and the world data.
Konu Başlığı
:
International business enterprises -- Management.
Uluslararası kuruluşlar -- Yönetim.
International business enterprises.
Uluslararası kuruluşlar.
International economic relations.
Uluslararası ekonomik ilişkiler.
Yazar Ek Girişi
:
Ball, Donald A.
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0001911 | 658.049 INT 2013 | Merkez Kütüphane Genel Koleksiyon |