Fund raising and public relations : a critical analysis
tarafından
 
Kelly, Kathleen S.

Başlık
Fund raising and public relations : a critical analysis

Yazar
Kelly, Kathleen S.

ISBN
9780805809435
 
9781138974845

Yazar Ek Girişi
Kelly, Kathleen S.

Yayım Bilgisi
[Place of publication not identified] : aylor & Francis, 2016.

Fiziksel Tanımlama
xii, 539 p. ; 24 cm.

Seri
Communication
 
Communication (Hillsdale, N.J.)

İçerik
Preface. A Critical Analysis of Fund Raising: An Overview of the Book. The Problem Prompting the Book: A New Function Taking on Increased Importance. Part I: Current Perspectives of Fund Raising: Confusing Definitions, Sporadic Research, and Myths. A Critical Analysis of Definitions Related to Fund Raising. An Analysis of the Body of Knowledge: A Need for Research. Myths and Misinterpretation of the Fund Raising Function. Part II: Systems Theory and Autonomy: Approaching Fund Raising From a Macroperspective. Systems Theory: Charitable Organizations and Their Environments. Institutional Autonomy. Autonomy and the Three Sources of Gifts. Three Case Studies on Autonomy. Part III: Shifting the Public Relations Paradigm: Approaching Fund Raising From a Different Perspective. The Fund Raiser in a Boundary Role. Fund Raising as a Specialization of Public Relations. Corporate Public Relations: A Precedent. Part IV: Using Public Relations Theories as Analytical Tools for Explaining Fund Raising. Four Models of Fund Raising. Measuring the Effectiveness of Fund Raising. Presuppositions About Fund Raising. Part V: A Theory of Donor Relations: Conclusions and Directions for Future Research. Conclusions and Directions for Future Research.

Özet
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics.

Konu Başlığı
Fund raising -- United States.
 
Fon yaratma -- ABD.
 
Public relations -- United States.
 
Halkla ilişkiler -- ABD.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0002244658.15224 KEL 2016Merkez Kütüphane Genel Koleksiyon