Contents Preface ν I The Economics of Uncertainty 3 II Economic Decisions under Uncertainty 11 III The Bernoulli Principle 23 IV Applications of the Bernoulli Principle 34 V Portfolio Selection 47 YI The Bernoulli Principle— Observations and Experiments 62 VII Decisions with Unknown Probabilities 77 VIII Market Equilibrium under Uncertainty 88 IX The Two-person Zero-sum Game 109 X The General Two-person Game 129 XI Elements of the General Game Theory 150 XII The Objectives of the Firm 166 XIII Survival and the Objectives of the Firm 181 XIV Credibility and Subjective Probabilities 202 XV Group Decisions 214 Index 225