The economics of advertising
tarafından
 
Taylor, Frederic Wilfred. author

Başlık
: 
The economics of advertising

Yazar
: 
Taylor, Frederic Wilfred. author

ISBN
: 
9780415637497
 
9781138997837
 
9780415818032

Yazar Ek Girişi
: 
Taylor, Frederic Wilfred. author

Fiziksel Tanımlama
: 
248 pages. ; 21 cm.

Seri
: 
Routledge.

Genel Not
: 
Reprinted from London : G. Allen & Unwin ltd., [1934].

Özet
: 
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Konu Başlığı
: 
Advertising.
 
Reklam.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0002316659.1 TAY 2013Merkez Kütüphane Genel Koleksiyon