Marketing crafts and visual arts : the role of intellectual property : a practical guide
tarafından
International Trade Centre UNCTAD/WTO
Başlık
:
Marketing crafts and visual arts : the role of intellectual property : a practical guide
Yazar
:
International Trade Centre UNCTAD/WTO
ISBN
:
9789291372645
Fiziksel Tanımlama
:
xii, 135 pages. : illustration. (chiefly col.) ; 30 cm.
Genel Not
:
Includes a thematically arranged list of Web sites and other Internet resources (pages. 130-133).
İçerik
:
Intrroduction -- Definitions and outline -- Understanding the value of intellectual property -- Linking intellectual property to business development and marketing throughout the business cycle -- how to protect crafts and visual arts -- case studies--Selected references and information sources.
Özet
:
This guide for artisans, craft entrepreneurs, and visual artists provides a basic understanding of marketing techniques and intellectual property (IP). It will help artisans and visual artists identify their creative output that may be protected by IP rights. The guide discusses the pros and cons of joining copyright collective management instituti
Konu Başlığı
:
Arts -- Marketing.
Sanat -- Pazarlama.
Handicraft -- Marketing.
El sanatları -- Pazarlama.
Intellectual property.
Fikri mülkiyet
Tüzel Kişi Ek Girişi
:
International Trade Centre UNCTAD/WTO
World Intellectual Property Organization
| Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|
| Ekonomi Kütüphanesi | Kitap | EKOBKN0004264 | 745.068 MAR 2003 | Merkez Kütüphane Genel Koleksiyon |