The AMA handbook of business letters
tarafından
 
Seglin, Jeffrey L., 1956- author

Başlık
The AMA handbook of business letters

Yazar
Seglin, Jeffrey L., 1956- author

ISBN
9780814406656

Yazar Ek Girişi
Seglin, Jeffrey L., 1956- author

Basım Bilgisi
3. edition.

Fiziksel Tanımlama
xviii, 519 pages. ; 27 cm.

İçerik
"PART 1. The Basics 1. Planning the Letter 2. Components of an Effective Letter 3. Structure: The Parts of a Letter 4. Appearance of the Letter 5. Grammar and Usage 6. Word Processing PART II: The Letters 7. Sales, Marketing, and Public Relations Letters 8. Customer Service Letters 9. Credit and Collections Letters 10. Letters to Vendors and Suppliers 11. Personnel Letters 12. Transmittal Letters 13. Confirmation Letters 14. Request Letters 15. Replies 16. Permissions Letters 17. Social, Personal, and Miscellaneous Letters PART III: Appendixes I. Words to Watch II. Punctuation III. Abbreviations IV. Grammar Hotline Directory"

Özet
"There’s no reason to write a business letter from scratch when a better one exists already! This authoritative book and easy-to-use CD-ROM have everything busy professionals need to create effective business correspondence -- from style and grammar guidelines to hundreds of fully executed model letters and memos, plus new sections on business e-mail and more. The book also offers a refresher course in the letter-writing basics, including formatting and addressing letters, getting a point across, and avoiding common stumbling blocks. The CD-ROM puts powerful communication right at the reader’s fingertips with an impressive array of ready-made, customizable letters for: • Sales, marketing, and public relations • Vendor and supplier issues • Credit and collections • Personnel matters • Every conceivable business situation—more than 365 letters in all!"

Konu Başlığı
Commercial correspondence -- Handbooks, manuals, etc.
 
Ticari yazışma -- El kitapları vb.
 
Letter writing -- Handbooks, manuals, etc.
 
Mektup yazma -- El kitapları vb.

Yazar Ek Girişi
Coleman, Edward, 1968-,

Tüzel Kişi Ek Girişi
Amacom.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0004940651.75 SEG 2002Merkez Kütüphane Genel Koleksiyon