Electronic commerce : the strategic perspective
tarafından
Watson, Richard T., 1952- yazar
Başlık
:
Electronic commerce : the strategic perspective
Yazar
:
Watson, Richard T., 1952- yazar
ISBN
:
9780030265334
Yazar Ek Girişi
:
Watson, Richard T., 1952- yazar
Fiziksel Tanımlama
:
XVI, 408 sayfa. ; 24 cm.
İçerik
:
1.: Electronic Commerce 2: Electronic Commerce Technology 3: Measuring Effectiveness 4: Attracting and Retaining Visitors 5: Cyberservice 6: Pricing in Electronic Products and Services 7: Distribution 8: Integrated Web Communications 9: Postmodernism and the Web.
Özet
:
This text aims to provide a strategic marketing and managerial perspective of electronic commerce. It is illustrated with many practical examples of e-commerce in action throughout the world. All monetary values are expressed in US dollars and euros
Konu Başlığı
:
Elektronik ticaret.
Electronic commerce.
Yazar Ek Girişi
:
Watson, Richard Thomas.
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0004970 | 658.05 WAT 2000 | Merkez Kütüphane Genel Koleksiyon |