DESIGN AND BRAND INTERACTION BRAN D EXPERIENC E THROUG H DESIGN : TH E EXPERIENC E O F (A FAC E THROUGH ) IMAGES , TH E EXPERIENC E O F VISUA L CULTUR E 8 NILÜFER TALU 8 DESIG N EDUCATIO N I N COLLABORATIO N WIT H SMES : I N TH E SCOP E O F INNOVATIO N SUSTAINABILIT Y SEÇIL SATIR, DENIZ LEBLEBICI BAŞAR 1V T H E BRAN D NAM E MATTERS : TH E STRATEGI C US E O F DESIG N I N TH E DEVELOPMEN T O F A GLOBALL Y KNOW N BRAND , MAV I -BLUE - JEAN S GOZDE GONCU, OZLEM ER i 2 5 A DESIG N FO R TH E BRANDIN G O F HIGHE R EDUCATION : A SOUT H AFRICA N PERSPECTIV E GARTH A. VAN GENSEN 3 3 INNOVATIVE VALUE CHAIN MANAGEMENT VALU E CHAI N MANAGEMEN T FO R SME S MERVE HANDE ERGIN AND HANDE ERYILMAZ 4 0 EXPLORIN G TH E IMPAC T O F BRANDEMG AN D DESIG N O N SUPPL Y CHAI N MANAGEMEN T OZNUR YURT 5 0 CREATIN G SUSTAEVABL E GLOBA L PRODUC T CHAINS : A THRE E LEVEL S GAM E W.JV . VERMEULEN 5 6 DESIGN FOR MANUFACTURING AND ASSEMBLY COMPARISO N AN D REVISIO N O F TW O INTEGRATE D INVENTOR Y SYSTE M POLICIE S J. RAZMI, A . DARMANI 71 INVESTIGATIO N O F SOURCE S O F CREATIVIT Y I N CATCHPENN Y ARTICLE S WIT H PARTICULA R FOCU S O N TOY S DILEK AKBULUT 7 9 REVERSE LOGISTICS AND SUSTAINABLE DESIGN T H E KE Y ISSUE S FO R REMANUFACTURING : REVERS E LOGISTIC S AN D SUSTAINABL E DESIG N IBRAHIM GURLER 8 9 IKE A AN D TH E FLAT-PAC K CONCEP T O N SCANDINAVIA N DESIG N TRACE S AYŞE ELIF COŞKUN ORLANDI AND AYŞEM G. ÇAKIROĞLU BAŞAR 99 P L M I N RELATIO N T O SC M AN D CRM , FO R INTEGRATIN G MANUFACTURIN G WIT H SUSTAINABL E INDUSTRIA L DESIG N VASILE MERTICARU JR., GAVRIL MUSCA, AND EUGEN AXINTE 109 APPRECIATIO N O F ECODESIG N WITHI N TURKIS H PRODUCTIO N INDUSTRIE S ECE GORAKAR , BAHAR SENER , JAN CAREL DIEHL AND DUYGU KESKIN 11 9 INNOVATIVE SOLUTIONS THROUGH THE SUPPLY CHAIN COLLABORATIV E INNOVATIO N I N FORMATIO N O F INNOVATIV E SUPPL Y CHAIN S ALBERTO DE LA CALLE, ESTHER ALVAREZ, AND JALAL ASHAYERI 130 A VALU E CHAI N FO R PRODUC T DEVELOPMEN T IN TH E CONTEX T O F CUSTOMER-RETAILER-SUPPLIE R CHAIN : A N APPLICATIO N IN A N ELECTRONI C RETAILE R FIR M GÜLSEN AKMAN, YEŞIM YAYLA AND AYTAÇ YILDIZ 138 INVESTIGATIN G TH E IMPAC T O F VALU E CHAI N PRACTICE S O N RETAILER' S PERFORMANCE : A CASUA L APPROAC H ERKAN BAYRAKTAR, EKREM TATOGLU, KAZIM SARI 144 INNOVATIV E ANALYSI S O F A CR M DATABAS E USIN G ONLIN E ANALYTICA L PROCESSIN G (OLAP ) TECHNIQU E I N VALU E CHAI N MANAGEMEN T APPROAC H ADRIANA OLARU, OLGA UNGUREANU AND ALEXANDRU CAPATINA 154 ROLE OF PRODUCT DESIGN IN BRANDING DESIG N IN VALU E CHAIN S DEVELOPMENT : ADDIN G VALU E T O LOCA L PRODUCT S LiA KRUCKEN 160 T H E ROL E O F DESIG N I N CREATIN G AN D SUSTAININ G BRAN D EXPERIENC E AsLi ÇETIN YILDIRIM 167 ROLE AND EFFECT OF CONSUMERS IN VALUE CHAINS SATISFYIN G TH E EXPECTATION S O F CUSTOMER S THROUGHOU T TH E VALU E CHAIN : VALU E CHAI N IMPLICATION S O N SUPERMARKET S VERSU S GROCERIE S EMIR ÖZEREN, ASLIHAN GIZEM KORKMAZ , AND ELIF YÜCEALP 174 PACKAGIN G VALU E O F COSMETIC S PRODUCTS : A N INSIGH T FRO M TH E VIE W POIN T O F CONSUMER S MERT TOPOYAN, ZEKI ATIL BULUT 183 FACTOR S O F VALU E CREATIO N IN LEAGIL E SUPPL Y CHAINS : A CUSTOME R PERSPECTIV E DANUTA KISPERSKA-MORON, ARTUR SWIERCZEK 191 A STUD Y O N USE R ACCEPTANC E O F POR T COMMUNIT Y SYSTEM S YAVUZ KEÇELI, HYUNG RIM CHOI, YOON SOOK CHA AND Y. VOLKAN AYDOGDU 20 0 SUPPLIER DEVELOPMENT. EARLY SUPLLIER INVOLVEMENT AND SUPPLIER SELECTION SUPPLIE R DEVELOPMEN T IN TH E TURKIS H AUTOMOTIV E INDUSTR Y ARJF ÖZVER ERGIN 21 0 SUPPLIE R SELECTIO N PROBLE M EV PRESENC E O F VARIOU S PRIC E DISCOUN T OFFER S REGARDIN G TH E BRAND S R. MOHAMMAD EBRAHIM, J. RAZMI 22 0 SUPPLIE R SELECTIO N AN D DEVELOPMEN T BASE D ON.FUZZ Y QF D APPROAC H SAMAN HASSANZADEH AMIN, JAFAR RAZMI, AND SINA MOSTAFAEI 23 0 SUPPLIE R SEGMENTATIO N IN IRANIA N AUTOMOTIV E INDUSTR Y MEHDI RAHIMI, NARGESS IMANIPOOR, NASRIN AKHONDI, SHOHREH GHADAMI 23 8 PROCESS DESIGN IN VALUE CHAINS QUALIT Y FUNCTIO N DEPLOYMEN T APPLICATIO N IN SUPPLIE R SELECTIO N ÖZLEM AKÇA Y KASAPOĞLU ' AN D FATM A LORC U 24 5 SUPPL Y CHAI N PROCESSE S MAPPIN G AN D INTEGRATIO N INT O LOGISTIC S INFORMATIO N SYSTEM S TÜRKAYYILDIZ 25 1 TRANSPOR T NETWOR K DESIGN S AN D THEI R IMPLICATION S O N INTERMODA L RAI L FREIGH T TRANSPOR T SYSTE M HÜLYA ZEYBEK 25 7 DESIGN AND BRAND INTERACTION II VALU E CREATIO N THROUG H TH E EVTEGRATIO N O F PRODUC T DESIG N AN D BRANDIN G EBRU UZUNOĞLU AND SEMA MISÇI ; 26 3 GENERA L SYSTEM S THEOR Y AN D TH E INTEGRATIO N O F DISCIPLINES : DESIG N AN D MARKETIN G BAHAR KURKCU AND JEAN-PIERRE MATHIEU 27 2 A PACKAGEV G SUPPLIER' S CONTRIBUTIO N T O BRANDIN G AN D SUSTAINABILIT Y RENEE WEVER, MICHIEL BOUVY, ANDRIES W . HETTEMA, AND AB STBVELS 27 8 SOM E INSIGHT S O N SERVIC E DESIG N AN D BRAN D INTEGRATIO N MELIKE DEMIRBAĞ KAPLAN 28 5 DESIGN FOR LOGISTICS DESIGNIN G FO R IMPROVE D LOGISTICS : A NE W GENERATIO N AUTOMATE D WAREHOUSEV G CAPABILIT Y QIAN WANG, ROBERT JARDINE, RICHARD MCINTOSH AND WEIJUN LI 29 1 MODELIN G A N INTERMODA L TRANSPOR T SYSTE M EV MARMAR A REGIO N ÖMER FARUK GÖRÇÜN AND ÖZHAN GÖRÇÜN 301 DESIG N T O SUPPL Y CHAIN : CENTRA L VERSU S DECENTRA L DECISIO N TAKEV G PATRICIA HURSCHLER AND ROMAN BOUTELLIER 30 9 ROLE OF CREATIVITY AND DESIGN IN VALUE CHAINS DIFFICULTIE S O F DESIG N TRANSFE R I N CULTURA L CONTEX T A S A CAS E O F MANAGEMEN T O F GLOBA L VALU E CHAI N THROUG H INTEGRATIO N ARIF ÖZ VER ERGIN 31 9 CONSTRAINE D CREATIVITY : INFLUENTA L DYNAMIC S BEHIN D FASHIO N DESIG N DENIZ ATIK AND DENIZ TÜRSEL ELIIYI 32 5 BUILDIN G A GREE N BRAND : YOU R SUPPL Y CHAI N TELL S HO W GREE N YO U AR E BENGÜ SEVIL AND TUGBA ÖRTEN 33 1