Event marketing : how to successfully promote events, festivals, conventions, and expositions
tarafından
 
Hoyle, Leonard H. author

Başlık
: 
Event marketing : how to successfully promote events, festivals, conventions, and expositions

Yazar
: 
Hoyle, Leonard H. author

ISBN
: 
9780471401797

Yazar Ek Girişi
: 
Hoyle, Leonard H. author

Yayım Bilgisi
: 
New York : J. Wiley, c2002.

Fiziksel Tanımlama
: 
224 pages.. : tables, illustration ; 25 cm.

Seri
: 
The Wiley event management series
 
Wiley&Sons.

Seri Başlığı
: 
The Wiley event management series

İçerik
: 
Ch. 1. Introduction to Event Marketing -- Ch. 2. Event Promotion, Advertising, and Public Relations -- Ch. 3. Electronic Event Marketing Strategies -- Ch. 4. Funding the Event Marketing Program -- Ch. 5. Marketing Association Meetings, Conferences, Events, and Expositions -- Ch. 6. Marketing Corporate Meetings, Products, Services, and Events -- Ch. 7. Marketing Festivals, Fairs, and Other Special Events -- Ch. 8. Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press.

Özet
: 
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

Konu Başlığı
: 
Special events -- Marketing.
 
Özel etkinlikler -- Pazarlama.

Tüzel Kişi Ek Girişi
: 
Wiley&Sons


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005008659 HOY 2002Merkez Kütüphane Genel Koleksiyon