Creating the virtual store : taking your web site from browsing to buying
tarafından
Yeşil, Magdalena, 1958- author
Başlık
:
Creating the virtual store : taking your web site from browsing to buying
Yazar
:
Yeşil, Magdalena, 1958- author
ISBN
:
9780471164944
Yazar Ek Girişi
:
Yeşil, Magdalena, 1958- author
Yayım Bilgisi
:
New York : John Wiley & Sons, c1997.
Fiziksel Tanımlama
:
364 pages. : illustrations ; 24 cm.
İçerik
:
Introducing the Virtual Store; Planning the Virtual Store; Designing The Shopping Experience; Getting to Know Your Virtual Customers; Advertising and Promoting Your Virtual Store; Accepting Virtual Payments: Selecting Methods that are Right for You; Understanding Virtual Legality; Preparing for the Future; Epilogue; Appendices; References; Index.
Özet
:
This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there
Konu Başlığı
:
Retail trade -- Computer networks.
Perakende ticaret -- Bilgisayar ağları
Retail trade surveys -- United States.
Perakende ticaret anketleri -- ABD.
Consumer behavior -- United States.
Tüketici davranışları -- ABD.
Internet marketing.
İnternet pazarlama.
Teleshopping.
Tele-alışveriş.
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0005013 | 381.10285467 YES 1997 | Merkez Kütüphane Genel Koleksiyon |