Great answers to tough marketing questions
tarafından
Smith, P. R., (Paul Russell), 1957- author
Başlık
:
Great answers to tough marketing questions
Yazar
:
Smith, P. R., (Paul Russell), 1957- author
ISBN
:
9780749440220
Yazar Ek Girişi
:
Smith, P. R., (Paul Russell), 1957- author
Basım Bilgisi
:
2nd ed.
Fiziksel Tanımlama
:
xv, 298 pages. : illustured. ; 24 cm.
İçerik
:
1. Basic concepts and definitions of marketing -- 2. Segmentation, position and the marketing mix -- 3. Marketing planning -- 4. Buyer behaviour -- 5. Marketing research -- 6. Product decisions -- 7. Service decisions -- 8. Pricing decisions -- 9. Distribution decisions -- 10. Integrated marketing communications -- 11. E-marketing.
Özet
:
"Refreshingly easy to read - and use - Great Answers to Tough Marketing Questions provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge an immediate boost." "Whether you're a first-time manager, a student of marketing or even a seasoned practitioner, you'll find Paul Smith's original, fast-paced approach inspiring. Spot-on answers reveal both practical solutions and deeper insights into every aspect of the marketing discipline."--Jacket.
Konu Başlığı
:
Marketing -- Management.
Pazarlama -- Yönetim.
Marketing.
Pazarlama.
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0005047 | 658.8 SMI 2003 | Merkez Kütüphane Genel Koleksiyon |