Leading digital strategy : driving business growth through effective e-commerce
tarafından
 
Bones, Chris, 1958- author

Başlık
: 
Leading digital strategy : driving business growth through effective e-commerce

Yazar
: 
Bones, Chris, 1958- author

ISBN
: 
9780749479077

Yazar Ek Girişi
: 
Bones, Chris, 1958- author

Fiziksel Tanımlama
: 
vii, 232 pages : illustrations. ; 2015.

İçerik
: 
21st-century markets -- Identifying the e-commerce opportunity -- Putting customers first -- The new marketing model -- The business of e-commerce -- The growth organization -- Leadership in change -- Digital leadership in practice -- The e-commerce leadership model.

Özet
: 
As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies. Digital Leadership explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. Covering the key digital trends affecting business today, it provides a practical leadership solution to the challenges that executives and leaders currently face in reaching customers through new channels.Including strategies and input from 300 senior executives from major companies, Digital Leadership gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.

Konu Başlığı
: 
Electronic commerce
 
Elektronik ticaret.
 
Internet marketing
 
İnternet alışverişi.
 
Strategic planning.
 
Stratejik planlama.

Yazar Ek Girişi
: 
Hammersley, James,

Tüzel Kişi Ek Girişi
: 
Ohio Library and Information Network


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005115658.872 BON 2015Merkez Kütüphane Genel Koleksiyon