E-retailing challenges and opportunities in the global marketplace
tarafından
 
Dixit, Shailja, 1975- editor.

Başlık
: 
E-retailing challenges and opportunities in the global marketplace

Yazar
: 
Dixit, Shailja, 1975- editor.

ISBN
: 
9781466699212

Fiziksel Tanımlama
: 
xxv, 358 pages ; 29 cm.

Seri
: 
A volume in the advances in E-Business Research (AEBR) Book Series

İçerik
: 
Section 1. Introduction: e-tailing global challenges and opportunities -- Section 2. E-tailing opportunities and challenges in emerging economies -- Section 3. Virtual communities: the people power in e-retailing -- Section 4. Hybrid consumer behaviour in digital world -- Section 5. Communicating and delivering value online --Section 6. Case study.

Özet
: 
"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development"

Konu Başlığı
: 
Electronic commerce.
 
Elektronik ticaret.
 
Retail trade -- Technological innovations.
 
Perakende ticaret Ix Teknolojik yenilikler.
 
International trade.
 
Uluslararası ticaret.

Yazar Ek Girişi
: 
Dixit, Shailja, 1975-
 
Sinha, Amit Kumar,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005123658.872 ERE 2016Merkez Kütüphane Genel Koleksiyon