Marketing & economics : an integrative approach to making effective business decisions in the global marketing world.
tarafından
Kermally, Sultan. author
Başlık
:
Marketing & economics : an integrative approach to making effective business decisions in the global marketing world.
Yazar
:
Kermally, Sultan. author
ISBN
:
9781622731046
Yazar Ek Girişi
:
Kermally, Sultan. author
Fiziksel Tanımlama
:
210 pages ; 24 cm.
Seri
:
Series in business and finance
Özet
:
This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: while you were out the world changed.
Konu Başlığı
:
Marketing management.
Pazarlama yönetimi.
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0005252 | 658.8 KER 2016 | Merkez Kütüphane Genel Koleksiyon |