Saving the world : a brief history of communication for development and social change
tarafından
 
McAnany, Emile G. author

Başlık
Saving the world : a brief history of communication for development and social change

Yazar
McAnany, Emile G. author

ISBN
9780252036774
 
9780252078446
 
9780252093876

Yazar Ek Girişi
McAnany, Emile G. author

Fiziksel Tanımlama
x, 181 pages ; 24 cm.

İçerik
Communication in the lives of the globe -- Saving the world : beginning of communication for development -- Globalization, discourse and development communication : Unesco as prime mover -- Communication for development : does it work? -- Rethinking the paradigm : the dependency phase -- Another paradigm : participatory communication -- Paradigm for a new millennium : social entrepreneurship -- Past, present and future : an agenda for 2015 and beyond -- The future : some final thoughts.

Özet
This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change

Konu Başlığı
Communication in economic development -- History.
 
İletişim, Ekonomik kalkınmada -- Tarih.
 
Communication in rural development -- History.
 
Kırsal kalkınmada iletişim -- Tarih.
 
Communication in social action -- History.
 
Sosyal eylemde iletişim -- Tarih.
 
Mass media -- Social aspects -- History.
 
Kitle iletişim -- Sosyal etkiler -- Tarih.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005464338.90014 MCA 2012Merkez Kütüphane Genel Koleksiyon