List of figures xii List of tables xv List of contributors xvii Preface xxi Acknowledgements xxiii PART I Introduction 1 (22) 1 Consumer behavior analysis comes of age 3 (20) Gordon R. Foxall PART II Behavioral economics meets marketing science 23 (206) 2 Experimental analyses of consumer choices 25 (15) Asle Fagerstrøm Valdimar Sigurdsson 3 Behavior analysis of in-store consumer behavior 40 (11) Valdimar Sigurdsson Nils Magne Larsen Asle Fagerstrøom 4 Behavior analysis of online consumer behavior 51 (14) Valdimar Sigurdsson Nils Magne Larsen R. G. Vishnu Menon 5 Equivalence classes and preferences in consumer choice 65 (13) Erik Amtzen Asle Fagerstrøm Gordon R. Foxall 6 Experimental analyses of choice and matching: from the animal laboratory to the marketplace 78 (18) Valdimar Sigurdsson Gordon R. Foxall 7 Consumer store choice: a matching analysis 96 (25) Nguyen Bui Huynh Gordon R. Foxall 8 Dimensions of demand elasticity 121 (17) Jorge M. Oliveira-Castro Gordon R. Foxall 9 Essential value in the Behavioral Perspective Model 138 (12) Ji Van Gordon R. Foxall 10 Triple jeopardy in a behavioral perspective: a Bayesian hierarchical model 150 (25) Andrew Rogers Peter Morgan Gordon R. Foxall 11 Consumer purchase and brand performance: the basis of brand market structure 175 (27) Rafael Barreiros Porto Jorge M. Oliveira-Castro 12 What do consumers maximize? The analysis of utility functions in light of the Behavioral Perspective Model 202 (11) Jorge M. Oliveira-Castro Paulo R. Cavalcanti Gordon R. Foxall 13 The Behavioral Perspective Model in the Latin-American context: empirical and conceptual contributions 213 (16) Marithza Sandoval-Escobar Ivan Felipe Medina PART III Behavioral interpretation of consumer choice 229 (202) 14 Gambling behavior 231 (11) Mark R. Dixon Jordan Belisle 15 When loss rewards: the near-miss effect in slot-machine gambling 242 (16) Gordon R. Foxall Valdimar Sigurdsson 16 A functional analysis of corruption from a behavioral--economic perspective 258 (14) Patricia Luque Carreiro Jorge M. Oliveira-Castro 17 From consumer response to corporate response: the Behavioral Perspective Model of marketing practices 272 (24) Kevin J. Villa 18 Motivating operations and consumer choice 296 (10) Asle Fagerstrøm Erik Amtzen 19 Consumers as inforagers 306 (22) Wooyang Kim Donald A. Hantula 20 Decision-"making" or how decisions emerge in a cyclic automatic process, parsimoniously modulated by reason 328 (22) Jose Paulo Marques dos Santos Luiz Moutinho 21 Consumer behavior analysis: a view from psychoanalysis 350 (16) John Desmond 22 Ethnographical interpretation of consumer behavior: employing the Behavioral Perspective Model 366 (13) Paul M. W. Hackett 23 Collective intentionality and symbolic reinforcement: an investigation of Thai car-consumer clubs 379 (21) Sumana Laparojkit Gordon R. Foxall 24 Consumer confusion: a Behavioral Perspective Model perspective 400 (17) Ioanna Anninou Gordon R. Foxall John G. Pallister 25 Consumer heterophenomenology 417 (14) Gordon R. Foxall Index 431