Critical political economy --Marketers' influence on media : renewing the radical tradition for the digital age / Jonathan Hardy --Free-to-play games and App advertising : the rise of the player commodity / David B. Nieborg --Recovering audience labor from audience commodity theory : Advertising capitalizing on the work of signification / Brice Nixon --Crisis and contradiction : promotional authenticity in the digital world / James H. Wittebols --Toward a critical ecological theory of advertising / David J. Park --Ideology critique --On the futility of advertising critique : searching for alternatives / Olga Fedorenko --Art for fun and profit : the political aesthetics of advertising / Nicholas Holm --Control and the rhetoric of interactivity in contemporary advertising theory and practice / Chris Miles --Captains of habit formation : marketers' emerging models of mind / Anthony Nadler and Lee McGuigan --A critical theory of advertising as surveillance : algorithms, big data, and power / Robert Bodle --Critical textual analysis --Signification advertising and its evolution / Felip Vidal Auladell --Advertising and photography in a culture of photo sharing / Iben Bredahl Jessen --A consideration of the needs, opportunities, and challenges for a critical advertising pedagogy / Silke Lissens & Joke Bauwens --Critical discursive/rhetorical analysis --Crossing the borders : A theory of hybrid advertising formats / Nils S. Borchers --Class and advertising / Matthew P. McAllister and Anna Aupperle --Advertising ethics : the bounds of deceptiveness or the endless virtues of rhetorical strategies / Paulo M. Barroso --Emotion, mood, affect --The mood of information in an age of empathic media / Andrew McStay --Affect theory and advertising : a new look at IMC, spreadability, and engagement / Emily West --A critique of the advertising consumer as "target" : addressing advertising's reflective audience / Tony Wilson, Choy Tuck Yun, Sia Bee Chuan, Tan Teck Hong, and Michael Tiong Hock Bing --Index.