Doing business in Latin America : challenges and opportunities
tarafından
 
Spillan, John E. author

Başlık
Doing business in Latin America : challenges and opportunities

Yazar
Spillan, John E. author

ISBN
9780415895989
 
9780415895996
 
9780203085080

Yazar Ek Girişi
Spillan, John E. author

Basım Bilgisi
1 Edition.

Fiziksel Tanımlama
xvi, 296 pages ; 25 cm

İçerik
Preface -- Introduction to the Latin American business environment -- The economic history of Latin America : from independence to the debt crisis of the 1980s -- The business climate in Latin America -- Culture and business -- Economic climate of doing business in Latin America -- Political climate -- Establishing businesses in Latin America -- Marketing to Latin American consumers -- Learning from the past, engaging the future : business lessons in Latin America -- Appendix.

Özet
Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners and scholars ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment."--Provided by publisher.

Konu Başlığı
New business enterprises -- Latin America.
 
Yeni ticari teşebbüsler -- Latin Amerika.
 
Corporate culture -- Latin America.
 
İşletme kültürü -- Latin Amerika.
 
Marketing -- Latin America.
 
Pazarlama -- Latin Amerika.

Coğrafi Terim
Latin America -- Economic conditions -- 1945-
 
Latin Amerika -- Ekonomik durumlar -- 1945-.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005615330.98 SPI 2014Merkez Kütüphane Genel Koleksiyon