Business environment in a global context
tarafından
 
Harrison, Andrew L. author

Başlık
Business environment in a global context

Yazar
Harrison, Andrew L. author

ISBN
9780199672585

Yazar Ek Girişi
Harrison, Andrew L. author

Basım Bilgisi
second edition.

Fiziksel Tanımlama
xxvii, 394 pages. : illustrations ; 25 cm.

İçerik
Introduction to the business environment -- The globalization of business -- The regional business environment (sub-national regions) -- The national business environment -- The international business environment -- Business models in contrasting cultures -- Business ethics and corporate responsibility -- Internationalization of business in a changing environment -- Markets, competition, and regulation -- Technological change -- International risk -- Key themes in the business environment : concluding comments -- Towards a new Europe -- Contrasting developments in the Americas -- Asia's economic potential -- Africa's struggle for reform.

Özet
This is the first textbook on the business environment written specifically for postgraduate courses, providing the theoretical rigour and international focus required. Harrison firmly sets the business environment in the context of changes in the global economy, making the book particularly appropriate for international students

Konu Başlığı
Business enterprises -- Moral and ethical aspects.
 
Ticari teşebbüsler -- Ahlak ve etiksel yönleri
 
International business enterprises.
 
Uluslararası ticari teşebbüsler
 
Intercultural communication.
 
Kültürlerarası iletişim
 
Globalization.
 
Küreselleşme.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005885338.7 HAR 2010Merkez Kütüphane Genel Koleksiyon