Loveworks : how the world's top marketers make emotional connections to win in the marketplace
tarafından
 
Sheehan, Brian, Associate Professor, author.

Başlık
: 
Loveworks : how the world's top marketers make emotional connections to win in the marketplace

Yazar
: 
Sheehan, Brian, Associate Professor, author.

ISBN
: 
9781576877319

Yazar Ek Girişi
: 
Sheehan, Brian, Associate Professor, author.

Basım Bilgisi
: 
second edition.

Fiziksel Tanımlama
: 
192 pages : illustrations ; 24 cm.

İçerik
: 
Introduction -- Case stories. Lovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand -- Forging relationships -- Body language -- Teasing the senses -- Blood relations --Conclusion.

Özet
: 
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.

Konu Başlığı
: 
Brand name products -- Psychological aspects.
 
Markalı ürünler -- Psikoojik etkiler.
 
Advertising -- Psychological aspects.
 
Reklamcılık -- Psikoojik etkiler.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005889659.1042 SHE 2014Merkez Kütüphane Genel Koleksiyon