Strategy, games, and options -- The strategy challenge -- Strategic management and competitive advantage -- Market structure games : static approaches -- Market structure games : dynamic approaches -- Uncertainty, flexibility, and real options -- Option games : discrete-time analysis -- An integrated approach to strategy : option games -- Option to invest -- Innovation investment in two-stage games -- Option games : continuous-time models -- Investment and expansion options : monopoly -- Oligopoly : simultaneous investment -- Leadership and early-mover advantage -- Preemption vs. cooperation in a duopoly -- Extensions and other applications