The promise of social marketing : a powerful tool for changing the world for good
tarafından
Fourali, Chahid, author.
Başlık
:
The promise of social marketing : a powerful tool for changing the world for good
Yazar
:
Fourali, Chahid, author.
ISBN
:
9781472416858
Yazar Ek Girişi
:
Fourali, Chahid, author.
Fiziksel Tanımlama
:
xx, 163 pages ; 24 cm
İçerik
:
From commercial to socially responsible marketing -- Precursors and the development of SM -- Philosophical considerations associated with SM -- Mapping the field of social marketing -- The psycho-social dimension of behaviour -- The socio-economic dimension of behaviour -- The marketing dimension: leading SM projects strategically -- Methodological tools for changing the world -- The application of social marketing: an illustration -- The way forward -- the promise.
Özet
:
From commercial to socially responsible marketing -- Precursors and the development of SM -- Philosophical considerations associated with SM -- Mapping the field of social marketing -- The psycho-social dimension of behaviour -- The socio-economic dimension of behaviour -- The marketing dimension: leading SM projects strategically -- Methodological tools for changing the world -- The application of social marketing: an illustration
Konu Başlığı
:
Social marketing.
Sosyal pazarlama.
| Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|
| Ekonomi Kütüphanesi | Kitap | EKOBKN0006100 | 658.8 FOU 2016 | Merkez Kütüphane Genel Koleksiyon |