Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.
tarafından
 
Hahn, Fred E., 1925- author

Başlık
: 
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.

Yazar
: 
Hahn, Fred E., 1925- author

ISBN
: 
9780471273509

Yazar Ek Girişi
: 
Hahn, Fred E., 1925- author

Basım Bilgisi
: 
3rd edition.

Fiziksel Tanımlama
: 
xxxi, 324 pages. : illustration. ; 26 cm.

Seri
: 
"Updated information on branding, advertising on the Internet, and in yellow pages"

İçerik
: 
DO-IT-YOURSELF ADVERTISING AND PROMOTION; Preface; Acknowledgments; Introduction; Contents; Table of Checklists and Key Charts; Chapter 1 Branding and Your Brand Asset Assessment; Chapter 2 Newspaper and Magazine Advertising; Chapter 3 Selecting Print Media; Chapter 4 Flyers, Brochures, Bulletins, and Invitations; Chapter 5 Direct Mail and Database Direct Marketing; Chapter 6 Catalogs: A Project for Creative Nitpickers; Chapter 7 Out-of-Home Advertising and Promotion; Chapter 8 Successful Yellow Pages Advertising; Chapter 9 From Telemarketing to Teleservicing; Chapter 10 Fax and Broadcast Fax. Chapter 11 Basic Internet Advertising: It Doesn't Have to Start on the InternetChapter 12 Publicity and Public Relations; Chapter 13 Media Creativity and Production: Video, CD, TV, Radio, and Web Site; Chapter 14 Conventions, Trade Shows, Consumer Shows, and Meetings; Chapter 15 Moving Your Project from Disk or Art through Film and Printing; Chapter 16 Distribution: On Working with Your DMPC (Direct Mail Productio.

Özet
: 
This Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogs, and publicity.

Konu Başlığı
: 
Advertising -- Handbooks, manuals, etc.
 
Reklamcılık -- El kitapları.

Yazar Ek Girişi
: 
Davis, Tom.,
 
Killian, Bob.,
 
Magill, Ken.,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0006256659.1 HAH 2003Merkez Kütüphane Genel Koleksiyon