Managerial economics and business strategy
tarafından
Baye, Michael R., 1958- author
Başlık
:
Managerial economics and business strategy
Yazar
:
Baye, Michael R., 1958- author
ISBN
:
9780256179552
Yazar Ek Girişi
:
Baye, Michael R., 1958- author
Basım Bilgisi
:
Second edition
Fiziksel Tanımlama
:
xxiii, 562 pages : illustrations ; 24 cm.
Seri
:
The Irwin series in economics
İçerik
:
Chapter 1 The Fundamentals of Managerial Economics Chapter 2 Market Forces: Demand and Supply Chapter 3 Quantitative Demand Analysis Chapter 4 The Theory of Individual Behavior Chapter 5 The Production Process and Costs Chapter 6 The Organization of the Firm Chapter 7 The Nature of Industry Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9 Basic Oligopoly Models Chapter 10 Game Theory: Inside Oligopoly Chapter 11 Pricing Strategies for Firms with Market Power Chapter 12 The Economics of Information Chapter 13 Advanced Topics in Business Strategy Chapter 14 A Manager's Guide to Government in the Marketplace Case Study Time Warner Cable.
Özet
:
By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition, this book focuses on real-world examples and modern topics
Konu Başlığı
:
Managerial economics.
Yönetimsel ekonomi.
Strategic planning
Stratejik planlama.
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0006261 | 338.5024658 BAY 1997 | Merkez Kütüphane Genel Koleksiyon |